Solar Energy Consultants, who installed solar systems all over the country for some of the biggest brands, wanted a modern and powerful redesign to better represent them and their reputation in the renewable energy sector.
Beyond the autonomy needs expressed by the marketing team, our initial conversations with TSE revealed broader strategic challenges tied to their overall web strategy revamp:
Renesource already had a strong website in terms of information. It explained who they were, their history, how they worked, and why clients should choose them. But the experience was too text-heavy and lacked the visuals, structure, and user empathy needed to help visitors quickly understand their value.
To meet these objectives, we assembled a dedicated project team—PM & QA, web designer, developer—working closely with TSE’s marketing, product, IT, and HR teams. The goal: refine their objectives, constraints, and priorities. Very early on, during the scoping phase, it became clear that a new technical stack was essential.
After meeting with the client, I studied Renaissance as a company and looked deeper into the renewable energy industry. I found that they had strong experience, a credible leadership team, and a long history of work in the Philippines. Their president, Tobias, also brought a strong international background, which added more authority to the company. I also reviewed their competitors and saw a clear opportunity: many of them looked stronger online, but Renaissance had the deeper expertise, stronger people, and better real-world experience. The website simply was not showing that clearly enough.
After the research phase, I created a wireframe and high-fidelity mockup to explain the design direction clearly. The goal was not only to improve the visuals, but to show why each section existed and how it connected to Renaissance’s business goals. The homepage needed to guide visitors in the right order: first understand who Renaissance is, then see their credibility, then understand what they do, how they work, and how to take action.
My plan was to take what they had but place it purposefully to keep users and guide them where we wanted... first was the home hero to answer who they were, use drone footage to create an immediate impact.
Create more credibility using statistics, portrayign which countries they had worked in before.
Then we show them the project footprint answering "what they do" and see their work nationwide instead of having to search for it deeper in the site. I then would show their process, were simplified into clearer visuals so users could understand the value faster.
To support business goals, I also suggested an ROI calculator where visitors could enter their email and receive an estimated cost and payback period to give Renaissance collect qualified leads. I also planned supporting sections such as FAQs, team information, location details, and other trust-building content to answer common questions and make the website feel more complete, credible, and easy to use.