IQ Taxx Accounting Website

IQ Taxx Accounting Website - Professional Tax Services Las Vegas
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Overview

A Las Vegas-based tax accountant needed to update their outdated website to better connect with potential clients and clearly communicate their services in a more engaging format. The existing site was text-heavy, technically accurate but visually overwhelming, and failed to guide prospects toward contacting the firm for tax services.

Date
2025
location
USA
p.o.c
Gabe Gunlock
industry
No items found.
On this project
01 — Challenge

What the client needed solved

The situation required a focused approach. The existing digital presence wasn't communicating the brand's value or guiding visitors toward a clear action. Something had to change — structurally and visually.

02 — Approach

How I tackled it

Strategy
Conversion architecture first
Every layout decision mapped to a user action. Information hierarchy designed for the real audience, not the client's org chart.
Design
Dark luxury visual system
GSAP-driven motion, gold accent language, and typographic precision that communicates premium before a word is read.
Development
Webflow — production-grade
Clean class architecture, CMS-driven content where needed, and animations that don't interfere with performance.
Delivery
Fast. No hand-holding.
Async-first workflow. Loom for async walkthroughs. Updates shipped before follow-ups were needed.
03 — Outcome

What it became

A site that does the job it was built to do. Visitors land on something that looks right, reads right, and moves them forward. The client got a digital presence they can point at with confidence.

I approached this redesign with a focus on accessibility and visual organization, transforming complex tax information into a more approachable format while maintaining the professional tone necessary for financial services.
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