Pillar Leaders

Project Type
{{wf {"path":"project-type","type":"Option"} }}
Location
{{wf {"path":"location","type":"PlainText"} }}
Industry
{{wf {"path":"industry","type":"PlainText"} }}
Year
{{wf {"path":"date","type":"PlainText"} }}
Overview

An intensive CMS platform development project that challenged me to master Client-first development principles and GSAP animation libraries. Originally scoped for one week, this project became a month-long deep dive into advanced web development techniques, resulting in a sophisticated content management solution with enhanced user experience and dynamic animations.

Date
2025
location
Australia
p.o.c
Daniel Swanton
industry
Marketing Agency
No items found.
On this project
01 — Challenge

What the client needed solved

The situation required a focused approach. The existing digital presence wasn't communicating the brand's value or guiding visitors toward a clear action. Something had to change — structurally and visually.

02 — Approach

How I tackled it

Strategy
Conversion architecture first
Every layout decision mapped to a user action. Information hierarchy designed for the real audience, not the client's org chart.
Design
Dark luxury visual system
GSAP-driven motion, gold accent language, and typographic precision that communicates premium before a word is read.
Development
Webflow — production-grade
Clean class architecture, CMS-driven content where needed, and animations that don't interfere with performance.
Delivery
Fast. No hand-holding.
Async-first workflow. Loom for async walkthroughs. Updates shipped before follow-ups were needed.
03 — Outcome

What it became

A site that does the job it was built to do. Visitors land on something that looks right, reads right, and moves them forward. The client got a digital presence they can point at with confidence.

Successfully integrated complex GSAP animations to enhance user engagement, creating smooth transitions and interactive elements that elevated the overall user experience beyond standard CMS implementations.
Prince Designs

Results like this
on your site.

$1,000 minimum. No templates. No fluff. Webflow builds that actually perform.

Free Consultation →
princedesigns.webflow.io